Automatically cooler

It is hard to make a living in music. Most musicians do it for love, and either earn nothing or have a day job. So whenever people are payed to play and sing, that is a good thing. If it is playing at birthday parties, playing favorites-and-requests at a country pub, creating a soundtrack for a video game, recording an advertising jingle – whatever. If a creative soul performs and gets some cash for it, then the world is a better place. Many a poet has paid the bills writing advertising copy; this is no different.

What’s more, there can be fun and genuine creativity in the most unlikely places. The MOST unlikely places.autocool tyres

In 1962, Dunlop launched a new brand of truck tyres. There was a big advertising campaign, including print ads and this radio jingle. It’s a bit twee, there is no getting around it, but a good enough ad.

Radio ads were, in those days, distributed on vinyl records. They were never released for purchase, but they sometimes turn up second hand. These records usually have an identical tracks on each side, or sometimes the “B” side was just left blank. But at Planet Vinyl we love nothing more that the Weird and Unexpected, and what is on the flip side of the Dunlop jingle takes W&U to a new level.0172 Dunlop Autocool 1962 sleeve

Imagine.

It is 1962. You are a country musician, making a living working the RSL circuit in western New South Wales. Then you are offered a commission, for decent money. An advertising jingle – fine, you’ve done plenty of those – but Dunlop also wants you to write and record a full-length song, which will a/ explain why the new tyre is so good, and b/ motivate the Dunlop sales force.

Seriously?

But here is a great truth. Give creative people a theme and a deadline, and just let them be, and they will almost always come up with something unexpected, and unexpectedly good.

And that is what this unknown group of musicians did here. They wrote, and performed, very well, a song about … truck tyres.

It’s a ripper! You will learn about tyre technology! You will find yourself singing the chorus! You will want to get out there and sell truck tyres!

Seriously.

  • Artist: Unknown
  • Title: Dunlop Autocool Jingle
  • Tracks: Side A “Dunlop Autocool Jingle”, Side B “Dunlop Autocool Tyres (Internal)
  • Format: 7”, 45 rpm
  • Label: W&G No catalogue number
  • Manufactured in: Australia
  • Year: 1962

This record is one of hundreds I have for sale via Discogs

 

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